Prompt For Customer Action
To activate Alena, a Perx-powered campaign encourages her to make her first in-app transaction.
Action 1: Transact
Alena deposits $500 to complete her first savings milestone.
CUSTOMER ENGAGED
Instant Gratification
Alena is instantly gratified with a gamified reward experience for completing her first transaction.
CUSTOMER DELIGHTED
Engagement Through Gamified Reward
Alena receives a personalized reward tailored via a digital pinata. By tapping on the screen and breaking the pinata, she saves the reward in her digital wallet.
Product Cross-sell
To monetize Alena, a personalized credit card offer is presented to her
Action 2: Card Application
Intrigued by the offer, Alena applies for a credit card
CUSTOMER MONETIZED
Instant Reward For Customer Action
Upon approval of the account, Alena instantly gets rewarded with her personalized gift
Nudging Next Customer Action
To encourage Alena to start transacting, she is sent a cashback offer on her new credit card
Action 3: Credit Card Use
She uses her credit card to make online transactions and is instantly gratified with cashback
